A brand indentity for Parc Adula
Jannuzzi Smith has developed a visual identity for Parc Adula, the project aiming to develop the largest national park in Switzerland.
The area around the Adula (Rheinwaldhorn) is one of the largest in Switzerland without any notable human intervention. Breathtaking scenery and imposing glaciers frame the precious natural habitat that plays host to an incomparable landscape, geological diversity and an extraordinary variety of alpine fauna and flora.
The Parc Adula project aspires to create a model of sustainable development for the alpine regions: a living environment with an assured future, where people can find a spiritual equilibrium with their surrounding environment. Parc Adula promotes the vision of a park that balances the principles of protecting and safeguarding the fruits of nature with the activities of mankind and the infrastructure of a modern society.