Automated publishing for Central Saint Martins

Jannuzzi Smith have developed an automated publishing system for Central Saint Martins College of Art and Design, utilising a database shared with the website, for greater consistency and economy. The solution provides a significant reduction in in-house editorial efforts and shortens the production cycle considerably, while ensuring much greater accuracy. The bespoke system manages relational data on thousands of graduate, postgraduate and part-time courses and creates documents consisting of hundreds of pages within seconds, sorting and collating data fields on the fly. The system nonetheless has the capability of producing sophisticated layouts with complex typesetting and has been awarded a D&AD in-book award in the Typography category.

A key project deliverable was to reduce the cost of producing and distributing prospectuses. This was achieved through a number of means: a smaller format relative to previous editions; using more economical paper stocks (a combination of thin, uncoated recycled paper with coated paper from sustainable sources for high-quality reproduction); reducing the number of colours printed (the spread illustrated uses two colours instead of four); and reducing weight, for lower mailing costs.