above: Sainsbury’s brand management tools, including interactive guidelines, image and resource library, web-to-print applications, and online project control manager
We developed specifications, resources and best practice guidelines for the creation of online content (including use of logotypes, colourways, typography, images, tone of voice).
We conducted an audit of the existing intranet, focusing on business purpose, actual and intended uses, content and function, and sources of content, concluding with recommendations on ownership, and organisation of the intranet (e.g. provision of content and function).
We developed a range of brand management applications, including an image and resource library; interactive brand implementation guidelines; project workflow management; web-to-print artwork creation applications.
