above: UK+CH calendar of events
Our brief was to create a name and identity that would be the focus of a partnership programme between Switzerland and the United Kingdom. Many inputs were gathered from sections of the UK public that would be targeted for awareness of the programme and a selection of possibilities were reviewed with the client. The identity has proved to be adaptable to a wide variety of uses and has, under our art direction, spawned ‘PLUS’ the UK+CH newsletter recently being launched.
