Festival del film Locarno rebrands

Jannuzzi Smith has created a new visual identity, including on-screen idents, logotypes, signage, street furniture, tickets and passes, merchandising, brochures, posters and other marketing material to mark the 60th edition of the event for Film Festival Locarno. The rebrand reinterprets the Leopard – the historical emblem of the Festival – to enable more dynamic and flexible brand implementation. Leopard photography by Tim Flach, film production by Between the Eyes.