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left: Communication operates within certain parameters, which we summarise as message, audience, medium and context. These determine the area within which any optimal solution will lie. Inevitably they will shift according to the problem, so no two solutions will be the same. |
Principal business activities include:
Consulting and auditing: determining the nature and scale of existing problems; highlighting inconsistency, duplication, or contradiction where we find it; providing an assessment of the compatibility of the present with future aims.
Planning and specification: evaluating the range of options and success criteria for developments in communication technology; ensuring a good fit between the client’s intentions, the user’s needs, and the scope of the available technology.
Design and content architecture: defining content hierarchies; orientating and processing users; enhancing user experience; managing the push and pull of information; integrating with established design guidelines and existing business processes.
Applications development: managing the different strands of development (design, technology, content, etc); integrating different technologies and initiatives; staging development and rollout in line with business imperatives; user testing.
Hosting and support: maintaining the solution; documentation, guidelines, and training; diagnosing and responding to problems; change management.
Our involvement in projects often begins with scoping and planning exercises, which provide a positive foundation for further work. This initial work has value in its own right, and may be undertaken without commitment on the part of the client to contracting further work. It also enables our clients to make a first-hand assessment of the value and quality of our work, our methodology, and the success of our joint relationship.
