Parc Adula, a magazine for the new Swiss national park created by Jannuzzi Smith

Jannuzzi Smith has developed, designed and produced the magazine Parc Adula. This publication is part of a wide ranging five-year communications programme. With a circulation of ca.15,000 copies the new magazine is to be published twice a year in German, Italian and Romontsch. Parc Adula is set to become the largest national park of Switzerland.

Tourism has been a key component for the economy of Parc Adula since the late 19th century. The first issue of the magazine Parc Adula features an editorial by Fabrizio Keller (the president of Parc Adula’s Executive Board); an overview on the future of tourism by Prof. Ronny Bianchi; a profile on the villages of Vals and Vrin by Dr. Peter Rieder; an interview with Christian Simmen of Sennerei Nufenen; and much more.

parc adula n.1
parc adula n.1
parc adula n.1
parc adula n.1
parc adula n.1