Sainsbury’s brand definition for online and digital environments
We were asked to redefine Sainsbury’s brand for optimal performance in online and digital environments and to produce supporting interactive brand guidelines with a range of digital assets and specially designed tools for designers and brand managers. These came together as a brand and design extranet, used by all designers implementing the Sainsbury’s brand – from packaging to PR. We built the applications and have hosted and managed the site for the last five years.
These applications include: a range of interactive guidelines; a corporate digital asset management system, consisting of fully-indexed and searchable images and other design resources; a set of automated design tools that create and transmit print-optimised artwork directly to the printer; and a number of workflow systems to streamline and assist the progress of design projects. All of these services are hosted and maintained on our servers and are available for use by Sainsbury’s external partners as an extranet site. The suite of applications has grown steadily over a number of years, assisting Sainsbury’s in increasing productivity, offering greater control over processes, improving the quality and consistency of branded output, and bringing positive returns on their investment.