Central Saint Martins is one of Europe’s leading art and design colleges. We gave their student recruitment drive a radical overhaul: managing print and online information through a database, and underpinning a diverse range of marketing communications with the establishment of an overall campaign identity. above: the Central Saint Martins website – a response to the problem of linking 700 courses directly from the home page We reviewed the content and presentation of information about the College’s courses, assessing and recommending strategies for increasing efficiency and ensuring consistency across a range of marketing output – in print and online. We developed a content management system, a database, and web templates managing information on over 700 courses online and in printed media. We designed an identity for ‘Directions’, the annual student recruitment drive of the College, applied across the College prospectus, individual course documentation, website, and display material.
			Jannuzzi Smith – email@jannuzzismith.com – tel +44 (0)20 7234 0557 – fax +44 (0)20 7234 0558