The Electro-cute logotype, designed as part of our brand development work for a retailer specialising in quirky electrical goods. With plans to develop an own-brand range of products and an e-commerce platform for their business, the company asked us to design a new identity, conveying energy and friendliness, to help them target a youthful market.

The eyes of the Electro-cute ‘snake’ come alive in online versions, while in print there are numerous versions that can be selected, presenting an engaging and expressive face for the company.