An interactive animation of the dynamic logotype we created for Bibliomania, a business providing online access to a wide range of literature, encyclopedias and dictionaries.
Bibliomania, according to Brewer’s Dictionary of Phrase and Fable, is a love of books pursued to the point of unreason or madness. Both this and the wealth of different content that is available are suggested by the lively, changing identity. On screen the logotype may animate or randomly resolve to one of 26,127,360 possible versions. Despite the absence of a fixed state, the identity remains clear and instantly recognisable.