Following an extensive re-branding exercise in 2005 by Jannuzzi Smith, Fireco, the Brighton-based manufacturer of fire-safety products, have expanded to become one of the UK’s leading building safety consultants. With an ever-expanding and diversifying range of products and services, Jannuzzi Smith were re-commissioned to advise the company how best to rationalise and present its growing portfolio. A new communications strategy was developed to help target distinct markets while enabling the company to cross-sell efficiently and effectively. In an extension of the brand collateral developed in 2005, Jannuzzi Smith have created two sets of new images that would herald the restructuring of the business into three distinct divisions. (Photography Tim Flach)