With the myriad technical questions posed by interactive media – how to manage information, improve processes, ensure accessibility, and so on – creativity is often undervalued. The consequent resort to stock design solutions has led to a host of similarly underperforming websites.

We believe that creative thinking (by analysts and programmers as well as designers) is a key factor in reconciling technical requirements with the need to attract, engage and retain the target audience: the essence of good communication.