The Institution of Structural Engineers’ branding and communications did not reflect its status as a leading international professional body. Our work included renaming the Institution, replacing the contraction ‘IStructE’ (which was taken from the professional designation as used by qualified members) with a return to the more communicative, historical name. More generally, the image of the Institution has been refreshed and upgraded, with a new, more outward-facing presence in support of its role of the as the professional voice of structural engineering worldwide. The new brand will be rolled out throughout the coming year, with many key projects undertaken by Jannuzzi Smith, including the redesign of the Institution’s flagship academic journal, development of a new website, design of technical publications and membership brochure.